Pupilo takes part in SEBRAE/SC’s Startup Journey in partnership with ACATE

The program of workshops and mentoring starts on May 18 and ends during the Startup Summit on August 23 in Florianópolis.

The Jornada Startups program was created from a partnership between ACATE and SEBRAE/SC, with the purpose of boosting the creation and development of startups in Santa Catarina through the exchange of experiences and training with renowned specialists and entrepreneurs in business building and development.

Through this initiative, an entrepreneurial journey methodology was created that supports startups with tools, content and connections for validating and developing their business model.

Jornada Startups has already had two editions, in 2021 and 2022, impacting more than 200 Santa Catarina startups.

For Pupilo, being part of Santa Catarina’s innovation ecosystem, which is already a national highlight, is a way of thinking about the company’s growth, says Rudolfo Auffinger, project coordinator.

Entrepreneurial Training

The program provides access to training, tools and content that support startups in their development, in addition to the support of a Mentoring Network with more than 80 mentors.

Startup Journey 2023 Calendar

05/18 | In-person Kick-off (with broadcast) at SEBRAE in Florianópolis/SC

05/19 to 05/30 | Onboarding and Diagnosis of the Startups

05/30 | 5 pm to 8 pm | Workshop 1 – Problem Identification + Building the Value Proposition (Online)

06/06 | 5 pm to 8 pm | Workshop 2 – Defining the ICP + Building the Customer Pipeline (Online)

06/13| 5 pm to 6:30 pm | Group Mentoring 1 – Value Proposition and Validation (Online)

06/20 | 7 pm to 10 pm |SEBRAE MasterClass (Hybrid)

06/22 | 5 pm to 8 pm | Workshop 3 – Developing a strategy for scalable businesses (Online)

06/27 | 5 pm to 8 pm | Workshop 4 – Creating an MVP + Launching an Irresistible OFFER (Online)

07/06 | 5 pm to 6:30 pm | Group Mentoring 2 – MVP and Business Strategy (Online)

07/11 | 5 pm to 8 pm | Workshop 5 – Presentation of basic marketing & Sales concepts (Online)

07/13 | 5 pm to 6:30 pm | Group Mentoring 3 – Basic marketing & Sales concepts (Online)

07/18 | 7 pm to 9 pm | SEBRAE MasterClass (Hybrid)

07/20 | 5 pm to 8 pm | Workshop 6 – Building the Pitch Deck for fundraising (Online)

07/27 | 5 pm to 6:30 pm | Group Mentoring 4 – Pitch for fundraising (Online)

07/21 to 08/17 | Final Program Panels

08/23 Program Closing Event during the Startup Summit