Film and education company

Cinema as training, exhibition and production

We build audiences, screen and produce audiovisual work — in schools, on screens and in communities.

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Equipe da Pupilo em frente ao painel amarelo com o logo

About us

Pupilo TV blends technology, education and entertainment to bring films into children's learning. We run cultural and technological projects — events, workshops and film screenings with the school community, whether in person at schools, in movie theaters or on digital channels.

Why is cinema education?

Cinema is more than entertainment: it is a powerful educational tool. Through stories, images and sounds, film sparks reflection, stirs emotions and broadens our understanding of different cultures, historical contexts and social and human issues. Each film is a chance to learn, to build critical thinking and empathy, and to see the world from new perspectives — turning watching into an ongoing process of knowledge and growth.

Jovens em oficina de cinema segurando claquete — O Minuto que Foi
Builds empathy

Through films we can tell the story of who we are or who we would like to be. We project our desires onto the characters and reflect on their actions by comparing them with our own reality.

Develops critical thinking

Films are different points of view on reality. By discovering a diversity of stories, students can draw their own conclusions on all kinds of subjects.

Sparks discussion

How do you talk about difficult topics? Films can be great tools to introduce and question some of the hardest open questions there are.

Encourages non-verbal communication

Framing, light, silence, soundtrack and body language: film communicates far beyond words. Learning to read this language sharpens students’ perception and reveals layers of meaning that text alone cannot reach.

Services

Film Screenings
Cinema wherever you want: equipment and programming with licensed films, from the school event to the party.
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Educational Programs
Film and audiovisual workshops and training for schools, projects and communities.
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Equipment Rental
Cameras, lights, audio and rigging for your production — with a fast quote right on the site.
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Our clients

Our journey

2020
Chica Pelega is born

Founding of the Chica Pelega Film Festival, devoted to the memory, territory and culture of the Contestado region.

2021
Pupilo Film Club

Launch of the Pupilo Film Club — film outreach and audience building. It started online during the pandemic and became an ongoing program.

2022
Cinema on the move

Production of the short film “A César o que é de César” and our first film-education actions in schools and communities.

2023
Cinema in the communities

3rd Chica Pelega Film Festival – Quilombola Edition, with the workshop “O Minuto que Foi” in the Invernada dos Negros and Campo dos Poli communities.

2024
New works and workshops

A year of new works and training: the documentary “O Porão” (Paulo Gustavo Law) and the youth horror film “Terror na Creche”, alongside film workshops and the film club in schools and communities across Santa Catarina.

2025
Training and market

Vestindo Histórias (8 cities in Paraná, 150 students), the Fita de Cinema Festival and presence at audiovisual markets (DOCSP, FIDBA, MICBR).

2026
Pupilo Play and new horizons

A new cycle: a new website and version 2.0 of the Pupilo Play platform, the comedy feature “Sem Vagas” (FCC) in development, the exhibition “Entre Ecos e Corpos” and new partnerships — such as the project with the City of Treze Tílias and NSC TV.

Team

Meet the people who make this transformation happen

Rudolfo Auffinger Partner / Coordination
Rudolfo is an audiovisual producer and director, with degrees in Film and in Advertising.
Cristina de Marco Assistant pedagogical coordinator
Journalist with a master’s degree in Languages and experience in press relations. Researcher of the work of filmmaker Rogério Sganzerla, born in Joaçaba.
Maria Fernanda Dias Pedagogical curator
Maria Fernanda Dias is a screenwriter, writer and educator. She has taught for over ten years in Rio de Janeiro’s municipal schools and now also devotes herself to writing — stories to make the whole family laugh and feel.
Lili Reis Pedagogical curator
Lili Reis is a teacher and educator. She learned from her parents the art of telling stories with humor, drama and a light touch. She loves reading, giving advice and, above all, listening — and she does it all with care.
José Antonio Barancelli Pedagogical curator
Actor, teacher and audiovisual researcher with 18 years across theater, advertising and film. He directed the award-winning documentary “Todo Domingo” and was in the cast of “Casa de Antiguidades” (Cannes 2020).

SDG Agenda 2030

Our projects engage with the UN Sustainable Development Goals:

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